How to Compose Your Commerce in 2024

Businesses need adaptable solutions to stay ahead of the curve in 2024’s commerce landscape. This is where composable commerce shines. A strategic approach that allows businesses to build their online store by "composing" best-of-breed technology components from various vendors, rather than relying on a single, monolithic platform.

This flexibility empowers businesses to tailor their e-commerce experience to specific needs and customer demands. Here's a comprehensive guide on how to compose your commerce tech stack in 2024. 

How to Compose Your Commerce Tech Stack

Composing your tech stack involves integrating various software solutions to create a seamless e-commerce operation. Let's delve into the key components:

Choosing the Right ERP System:

The foundation of your e-commerce operation is the Enterprise Resource Planning (ERP) system. It acts as the central hub, managing critical functions like inventory control, accounting, and order processing. Selecting the right ERP goes beyond basic functionality; ensure seamless integration with other components in your tech stack. Additionally, look for an ERP that allows for detailed product information setup, providing a rich data foundation for your e-commerce experience.

Enriching Product Data with a PIM System:

A Product Information Management (PIM) system goes beyond simply storing product data. It empowers you to enrich product information, including descriptions, specifications, high-quality images, and engaging videos. A robust PIM system ensures consistent and accurate product information across all your sales channels, from your website to marketplaces. This not only improves the customer experience by providing clear and comprehensive product details but also enhances your search engine optimization (SEO), making your products more discoverable online.

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Facilitating Product Discovery with Search and Indexing:

Imagine your online presence without a search function. Customers wouldn't be able to easily find what they're looking for, leading to frustration and lost conversions. A powerful search and indexing system addresses this issue. It allows customers to search for products using keywords or filters, leading them directly to the items they desire. This not only enhances the customer experience but also increases conversions by streamlining their discovery process. 

Content Management Made Easy with a CMS:

The content on your website, from product descriptions to blog posts and landing pages, plays a crucial role in customer engagement. A Content Management System (CMS) empowers you to take control of this content. A user-friendly CMS allows for easy creation, editing, and publishing of content, ensuring your website stays fresh and informative. While WordPress is a popular choice, numerous CMS options exist, with some catering to specific industry needs.

Crafting a Visually Appealing Front-End Experience:

The front-end interface is the storefront window of your e-commerce business; it's what customers see and interact with. This encompasses the website's design, layout, and overall user experience (UX). Investing in a visually appealing and user-friendly front-end is paramount. Think clean, intuitive navigation, high-quality product images, and a layout that facilitates easy product discovery. Don't forget about speed! Utilize a Content Delivery Network (CDN) to ensure fast loading times, mimicking the seamless experience customers expect from giants like Netflix. Remember, a slow website frustrates customers and leads to lost sales.

Streamlining the Checkout Process with a Cart and Order Engine:

Imagine a shopping cart overflowing with abandoned purchases. A reliable cart and order engine ensures this doesn't happen. This critical component handles everything related to the shopping cart, checkout process, payment processing, and order management. Focus on selecting a solution that offers secure payment options, a smooth and intuitive checkout experience, and real-time shipping calculations. 

Building Customer Relationships with a CRM:

In today's competitive e-commerce landscape, fostering strong customer relationships is crucial. A Customer Relationship Management (CRM) system empowers you to manage customer data effectively. This includes tracking customer interactions, purchase history, and preferences. With this information, you can personalize marketing efforts, offer targeted promotions, and provide exceptional customer service. A well-implemented CRM fosters customer loyalty and increases their lifetime value, translating into repeat business and higher customer satisfaction.

Closing the Loop: Integrating Orders Back into the ERP

Orders processed through the cart and order engine shouldn't exist in a silo. Integrating them back into your ERP system is vital for efficient e-commerce operations. This two-way data flow ensures accurate inventory tracking, eliminates manual data entry errors, and provides real-time insights into stock levels. With accurate inventory data, you can optimize ordering quantities, avoid stockouts, and fulfill orders efficiently, contributing to a smooth customer experience and a healthy bottom line.

Optimizing Warehouse Operations with a WMS (Optional):

For businesses with extensive product inventories, a Warehouse Management System (WMS) can be a game-changer. This sophisticated system optimizes storage space allocation, picking and packing processes, and shipping procedures. A WMS helps you fulfill orders efficiently, minimize errors, and reduce fulfillment times. Ultimately, it streamlines your warehouse operations, leading to increased efficiency and cost savings.

Ensuring Seamless Communication: API Integration

The secret to a successful e-commerce tech stack lies in seamless communication between its various components. Look for systems that offer robust APIs, allowing them to exchange data effortlessly. Imagine your ERP system seamlessly "talking" to your PIM system, ensuring product information is consistently updated. Similarly, a well-integrated cart and order engine can automatically update inventory levels in your ERP the moment a sale is made. This two-way data flow eliminates manual data entry, minimizes errors, and ensures a smooth and efficient operation across your entire e-commerce ecosystem.

Conclusion

Composing your commerce in 2024 is all about building a flexible and adaptable e-commerce ecosystem. By integrating the right technology components and ensuring seamless communication between them, you create a foundation for success.

This guide focused on essential components you need to kickstart your composable UX journey. However, additional systems like returns management, customer reviews, and order tracking software could further enhance your customer experience.

Remember, a well-composed e-commerce tech stack is an ongoing process. As your business evolves and customer needs change, so too should your chosen technology solutions. By staying informed about the latest trends and adapting your tech stack accordingly, you ensure your e-commerce operation remains competitive and thrives in the ever-changing digital landscape.

Omind is a CX and BX platform that leverages the best of industry knowledge, AI, ML, and more proprietary prowess to help you engage in the best way possible. If you’d like to learn more about how you can augment your composable experience with us, schedule a demo at this link today.