Social Listening

Decode audience sentiment & strengthen brand strategy.

Track brand sentiment, monitor conversations, and gain deep insights into how your audience perceives your brand across LinkedIn, Instagram, Facebook, and X. Make data-driven decisions to enhance brand reputation.

Trusted by enterprise contact centers worldwide

Benefits & Use Cases

Maximize brand impact with
data-driven decisions.

Understanding social conversations is key to brand success. AI-driven Social Media Listening delivers real-time sentiment analysis, identifies key trends, and highlights both positive and negative mentions — empowering businesses to act fast and make informed decisions.
i

Real-time sentiment analysis.

Instantly understand how the brand is being discussed online.
ii

Brand reputation management.

Identify and address negative feedback before it escalates.
iii

Data-driven decision making.

Gain actionable insights to refine brand strategies.
Powerful features

Powerful features to elevate
brand monitoring.

Six capabilities that turn social noise into signal you can act on — from cross-platform tracking to sentiment visualization to geographic breakdowns and time-windowed trend analysis.

Features

The capabilities that power
brand monitoring.

From multi-platform tracking to channel- and location-wise sentiment breakdowns, every signal in one dashboard.
Feature 01

Multi-Platform
Tracking.

Monitor mentions and engagement trends across LinkedIn, Instagram, Facebook, and X with an easy-to-use dashboard.
Feature 02

Visual Sentiment
Analysis.

Get detailed graphical insights into how the brand is perceived, with breakdowns of positive, negative, and neutral mentions.
Feature 03

Top Negative &
Positive Mentions

Quickly identify critical feedback and positive highlights to respond strategically.
Feature 04

Sentiment Word
Clouds.

Visualize common themes in brand perception with positive and negative word clouds.
Feature 05

Channel & Location-Wise
Sentiment Breakdown.

Understand how sentiment varies across different platforms and geographies, and tailor communication accordingly.
Feature 06

Custom Date Range
Selection.

Filter insights based on specific time periods to track sentiment shifts and campaign impact.

Tell us about the conversations you
want to listen to.

Frequently Asked

You have questions. We have answers.

Today we cover LinkedIn, Instagram, Facebook, and X (Twitter) — the four highest-volume platforms for B2C and B2B brand conversations. Each platform is tracked via its native API for accuracy and completeness, not third-party scraping. Additional platforms can be added as your priorities evolve.
Sentiment classification accuracy is in the 85–92% range for English content out of the box. For domain-specific vocabulary (financial services, healthcare, telco), we fine-tune the model on a sample of your historical mentions to push accuracy higher. Sarcasm and mixed-sentiment posts are flagged for human review when confidence is low.
Yes. Configure thresholds for negative mention volume, sentiment drops, or specific keywords (competitor names, product issues, executive mentions), and receive alerts via email, Slack, or webhook. The platform’s anomaly detection also surfaces unusual patterns before they become trends.
Yes. Sentiment analysis works in 20+ languages including Hindi, Spanish, Portuguese, French, German, Arabic, Bahasa, Tagalog, and major regional Indian languages. Accuracy varies by language; we’ll calibrate during onboarding for the markets that matter to you.
Native exports to Slack, Microsoft Teams, email, and BI tools (Power BI, Tableau, Looker). API access for custom dashboards and CRM enrichment — feed sentiment scores into Salesforce or HubSpot to enrich customer profiles. Negative mention spikes can also auto-trigger workflows in our Conversational AI and AI QMS products.