Evolution of Customer Expectations Over the Years
Customer expectation is what customers anticipate when interacting with a business or product. Looking at the price and getting services are good, but...
Blogs
Top Email Automation Tools of 2024 for Businesses
Even in 2024, email marketing remains one of the most popular marketing channels for businesses to spread the word through. A report from WebFX sugges...
Boost Growth & Sales with Customer Insights and Analytics
Customer insights and analytics allow businesses to make data-driven decisions that drive growth and sales. By analyzing and acting on customer data, ...
Journey Driven Design: Beyond Mobile First Approach
Mobile-first design, once a revolutionary approach, now faces limitations in a world where users interact with products across various devices such as...
A Guide to Mapping the Customer Journey in Banking
Understanding your customers’ interactions with your bank is crucial in today’s competitive financial services industry. Identifying the c...
Customer Experience Platform Guide
Businesses that prioritize exceptional customer interactions cultivate loyalty, drive sales, and outperform the competition. But achieving this level ...
Proactive Customer Service vs. Reactive: Which Approach Delivers Better CX?
In recent years, the world of customer experience has undergone a significant transformation. Gone are the days when businesses simply waited for cust...
How to Calculate and Boost the ROI of CX Strategies?
Today, delivering exceptional customer experiences is more crucial than ever. However, understanding and measuring the return on investment (ROI) of y...
Role and Skills of a Customer Experience Manager
Customer experience is vital for every business, and the main responsibility for leading and visualizing the customer journey often falls on the custo...
Digital Transformation Strategy: Key Priorities & Objectives
In today’s digitally-fuelled world, consumers expect seamless omnichannel experiences, businesses grapple with rising competition, and technological...