Customer Journey vs. User Journey: Optimizing Them
Understanding the path a customer takes from initial awareness to post-purchase loyalty is crucial for businesses aiming to thrive. However, equally i...
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Boosting Digital Customer Experiences with Better Tech
Businesses must prioritize creating a Unified Digital Customer Experience (UDCX) in the current digital domain: A consistent experience across all dig...
Approaching Customer Experience Design: A Guide
Customer experience design (CX design) is the strategic practice of shaping a customer’s interactions with a brand, from initial awareness to po...
Generative AI and Conversational AI: A Comparative Analysis
AI is a big umbrella, and there are many types of AI for various tasks. You might have encountered a bot online that offers help to move further and a...
Conversational AI in Banking: Use Cases and Applications
The banking sector has seen a significant transformation with the arrival of new technologies. Conversational AI in banking, with advanced AI-powered ...
Understanding the Unified Customer Profile
A customer might complain about repeating information when they call a company. This problem can be about anything, but this situation can change with...
Strategies to Increase Social Media Engagement
The world has been transformed through many ways thanks to the power of social media. Businesses have been harnessing the many digital platforms avail...
Latest in Customer Experience Technology News
The customer experience (CX) is the top agenda of every business, and to offer that, many technologies are evolving. The one who is best at it has the...
How to Use Client Satisfaction Index in Simple Steps
The Client Satisfaction Index (CSI) is a metric that gauges customer contentment with a product, service, or company. It serves as a barometer of busi...
Guide to Consumer Engagement Platforms
In today’s fiercely competitive business environment, Consumer engagement platforms (CEPs) have emerged as game-changers, allowing businesses to...