How Apple Tracks Social Buzz During Product Launches — And What You Can Learn From It
Let’s be honest. We’ve all tuned in to an Apple event at least once — either out of genuine excitement or pure curiosity. But while we’re marv...
Blogs
Community Building: How PlayStation Uses Social Insights to Foster Brand Loyalty
What makes someone not just play a game but proudly wear its merch, stream it on launch night, and recommend it to every friend in their circle? It’...
Influencer Identification: How Beauty Brands Like Sephora Find Authentic Partnerships
Let’s face it — in today’s beauty world, no one’s buying a serum just because it has pretty packaging. People want to know: Does it work? Is i...
Social Selling Strategies: How B2B Giants Like IBM Use Social Listening Tools to Drive Lead Generation
Ever wonder how brands like IBM seem to know exactly what their customers need, sometimes even before the customer does? It’s not magic. It’s soci...
Audience Segmentation: How Disney Uses Social Data for Targeted Marketing
Ever wonder how Disney seems to know exactly what you want—whether it’s a new Marvel trailer, a nostalgic Frozen reel, or a Star Wars collectible ...
How Johnson & Johnson Prevents Social Media Crises: Lessons in Listening Before It’s Too Late
What if your next brand crisis was already brewing online… but you just couldn’t see it yet? In today’s hyper-connected world, social media isnâ...
Samsung Brand Advocacy Programs: How They Identify and Nurture Social Media Champions
In today’s digital-first world, your brand’s reputation is shaped by those who talk about you online. Samsung, a global tech giant, has master...
Campaign Performance Tracking: How Starbucks Measures Social Media Marketing Success
In today’s fast-paced digital world, social media is more than just a platform for brand presence—it’s where the magic happens. Starbucks, w...
How Zara Uses Social Listening to Predict Fashion Trends and Develop Bestsellers
Imagine this: a niche aesthetic like “clean girl beauty” begins trending on TikTok. Within days, influencers start styling minimalist outf...
Voice of Customer Programs: How Leading Brands Like Apple Integrate Social Insights
In today’s fast-paced business environment, staying in tune with customer feedback is crucial for success. That’s where Voice of Customer (VoC) pr...