Steps to Successful Business Process Transformation
Business process transformation is an initiative that involves rethinking and redesigning how work gets done within an organization: A critical step t...
Blogs
Multichannel Marketing Examples: A Guide to Successful Campaigns
In today’s marketplace, consumers interact with brands through various channels. Instead of keeping track of campaigns and metrics individually ...
Effective Strategies and Tips for Email Campaign Management
Email marketing remains a potent tool for businesses to reach and engage their audience. However, to maximize your email marketing efforts, it’s...
Why is Digital Transformation Important?
Digital transformation is an unavoidable factor in this ever-changing world. Today, many companies are adopting new digital-based solutions to enhance...
Analyzing Techniques and Tools for Customer Journey
A customer journey is the interaction of users with a particular product. The interaction is not about buying products and services but includes other...
What is Customer Experience Automation (CXA)?
Customer experience runs the show now, and it matters to your business. So, how can a company engage its customers better than others? Well, there is ...
The Evolution of Customer Experience: From Monolithic to Composable CX
Introducing the Shift in Customer Experience Customer Experience (CX) is the perception a customer has of a brand, influenced by every interaction acr...
What Is WhatsApp Marketing, and Is It Legal in India?
With over two billion active users worldwide, WhatsApp has become an undeniable force in the digital communication landscape. In India, where mobile p...
How Low-Code/No-Code Are Changing CX Design?
Before the low-code CX automation platform, businesses had only a few options. One was to build their app or buy an already-done one and customize it ...
Understanding WhatsApp Chat Analytics and Data Insights
WhatsApp has become an indispensable communication platform for both personal and professional interactions. With over two billion active users, it...