A leading Indian building materials brand partnered with Omind to fix a critical gap in its customer acquisition engine — high inbound traffic was generating enquiries, but intent was being lost before it could convert. With website visits, form submissions, and multi-city inbound interest as the primary engagement layer, Fenesta needed a smarter way to capture, qualify, and act on customer intent in real time.
Omind deployed a conversational AI framework across Fenesta’s digital touchpoints — integrating live chat flows, automated lead qualification, and CRM synchronization with SAP C4C — to transform passive form fills into structured, sales-ready conversations. Based on strong early results, the engagement scaled into a unified support and lead management model covering complaints, studio discovery, and multi-channel customer journeys.
Inside this case study, check out:
- How Omind replaced static enquiry forms with AI-driven conversational flows that qualify leads in real time
- The engagement model that delivered 4X growth in qualified leads within the first phase of deployment
How strong conversion performance enabled Fenesta to automate 85% of customer queries and scale without adding headcount